"For starters, consumers should avoid clicking on sponsored ads obtained during a Google or Bing query."
https://www.cnbc.com/2024/09/25/how-apple-and-microsofts-trusted-brands-are-being-used-to-scam-you.html

How Apple and Microsoft’s trusted brands are being used to scam you online
No, it's not really Apple or Microsoft popping up on your screen to warn your computer has been infected. It's an online scam, and it's getting more frequent.
CNBC