Ars TechnicaAmazon Prime Video is getting more ads next year
Subscribers tolerated the current ad load, so Amazon is adding more commercials.
Raj 🇬🇧🇪🇺💻🖥(🌻🇺🇦;🇵🇸)@arstechnica The principle of enshittification - push the limits until they start breaking.
Personally I already *stopped* tolerating them. I ditched prime when the previous change came into force.
@arstechnica Either I'm paying for the service, or they're funding it alternately by selling my eyeballs to the highest bidder in which case I'm not paying for the privilege.