The Cookie Consent illusion:

Most users want to opt out of being tracked. Yet, many sites boast of high consent rates.

How? Through deceptive design:

- Hiding the "Reject" button, and making "Accept All" prominent
- Auto-accept by scrolling the site, with no obvious option to opt-out
- Pre-selecting tracking options
- Not as easy to withdraw as to consent

As per European laws, consent for cookie usage must be freely given, specific, informed, and unambiguous.