Mozilla president Mark Surman: “Even though we’ve been at the forefront of privacy and open source, people weren’t getting the full picture of what we do."

So they redesigned their branding, rather than demonstrating "the full picture" with their actions.

FF market share 2009: 30%
Today: 2.8%

2.8% with $0.5B yearly funding from Google. Guess what happens to that pitiful market share when Google turns off the cash hose...

#opensource #design #firefox

For the "full picture", here's the new logo. Ok, I'm being facetious; there's more to branding than a logo. Still 🤷‍♂️