What if Everyone Did Something to Slow Climate Change? Researchers are looking at the impact that individuals’ actions can have on reducing carbon emissions — and the best ways to get people to adopt

https://slrpnk.net/post/13672464

What if Everyone Did Something to Slow Climate Change? Researchers are looking at the impact that individuals’ actions can have on reducing carbon emissions — and the best ways to get people to adopt - SLRPNK

In 2005, fossil fuel company BP hired the large advertising campaign Ogilvy to popularize the idea of a carbon footprint for individuals.

BP oil company pushed the idea that our individual carbon footprints matter so that everyone can share the blame of what the fossil fuel industry has done.

Don’t fall for it. Only corporations pollute enough to matter. Only corporations can provide alternatives to fossil fuels. Only corporations can make a meaningful reduction to greenhouse gas emissions.

The most significant difference individuals can make is to create political and legal pressure by voting and protesting.

Carbon footprint - Wikipedia

Those are important, but the act of doing things like installing solar panels, or a heat pump changes minds — and when you do it, others around you see and imitate.
I can’t afford those things just like most of the people impacted by climate change. But maybe that’s the point of redirecting the focus to those actions.