@William_Robison @beyondmachines1
Actually, it's easy to nail down:

Sensible measures but that imply pain when implemented. Especially permanent changes. Triggers instant NIMBYism.

E.g. climate measures. Most of the Western population is for climate protection measures. It's just that it would be so much better if they would be applied first in other countries? What did you want to make petrol 1% pricier? Climate terrorist!!!