The Picard Maneuver
GorkI once got an email from an executive C-level who mentioned adding value at least four times in a single paragraph.
Annoying as hell because the email hardly contained anything of substance.
jballsI had a business professor who used “value add” constantly, to the point that I still can’t hear that 20 years later without cringing. Our final project in his class was something like “look at a business and find a place where you can value add.” That was literally all the guidance we got.