Matt BirchlerSep 15, 2024
Everyone says Chrome devastates Mac battery life, but does it? I tested for 36 hours to find out. https://birchtree.me/blog/everyone-says-chrome-devastates-mac-battery-life-but-does-it-i-tested-for-36-hours-to-find-out/
Everyone says Chrome devastates Mac battery life, but does it? I tested for 36 hours to find out.

Long time Birchtree readers know I love data, and love data even more when I can throw it into a graph. I’m also a fan of testing things that everyone generally agrees are true, but no one seems to have any data to back up. That brings us to

Birchtree
Show threadDon Marti

@matt one really interesting difference between Chrome and Safari is that Chrome now has a built-in ad auction which runs in a separate process (PAAPI). Adtech data says it's slow so it might also have an impact on battery life https://www.adexchanger.com/the-sell-sider/privacy-sandboxs-latency-issues-will-cost-publishers/

Google doesn't run PAAPI for the ads on their own sites, and Mastodon doesn't have ads at all, so this feature probably has less impact on your test than on a test of visiting many sites including both retailers and advertisers

Privacy Sandbox’s Latency Issues Will Cost Publishers

The Privacy Sandbox’s Protected Audiences API causes increased latency, decreasing viewability and yield.

AdExchanger
Sep 17, 2024 at 1:57pmWeb