Please do not add genAI images to punch up your writing. You might think that it adds a nice little bit of visual pizazz to your content-marketing piece, but what you're actually doing is *making it look like content marketing* rather than a useful resource. To the extent that content marketing is an effective tactic, it is because you build trust with the customer by providing them valuable information. A genAI turd plopped on top of your writing is a signal that it will be worthless slop.
I understand the appeal, I also wish I were a competent illustrator, I also see some genAI stuff that looks kinda neat, I learned about the dollar-bill rule when I was the layout editor for my high school newspaper, I understand wanting to break up big blocks of text with visual interest for lighter writing. This is why, when I can, I take custom photos or include relevant classical art in my blog. Sometimes I'll even just use a stock image. It feels like genAI is like that but more customized.
But it isn't. Unless you are a *real* master with these tools there is an unavoidable sheen that they leave on the generated image. It's the smell, if there is such a thing. This is not just me; if you go anywhere that younger people are congregating online, "boomer art" is the *most* polite thing that they call this stuff. It damages your credibility. If you were lazy enough to fake the image, are you lazy enough to fake the facts? It is *much* worse than just having no image at all.