On the one hand, Google’s still the dominant search engine, having used every dirty trick in the book to reach that position and maintain it. If you aren’t on Google, you arguably might as well not exist.

On the other hand, Google’s already under heavy scrutiny since being officially declared an illegal monopoly, and the public is pissed with how Google’s declined in search quality - and deliberately so.

Part of me says we’re about to see some truly wild shit go down.