Frank is on some sort of magical flyin contraption that drops him on his head. His corpse is found by an Ogre who sells it for meat. A chicken buys the corpse who proceeds to drag it along. The devil appears, however, rather than dragging frank to hell/afterlife, he decides it would be better to be dragged around by the chicken in a car. As such, frank does not pass on into the next life and gets up. He bumps into the ogre who dies of shock at the sight of him. The ogres body collapses right by the sign, where frank - whose luck has ultimately taken quite a turn - sits and awaits a customer.
I think there could be some more lore to the devil and his behaviour since it’s pretty hard to understand otherwise.
Fantagraphics has a giant Frank collection, in color!
I’m on the fence here.
On the one side, I love weird dream-logic fantasy worlds inhabited by strange and interesting characters. It’s like taking your frontal lobe to the dayspa.
On the other hand, I don’t enjoy searching for deeper meaning when the creator is being deliberately opaque and nonsensical. Absurdist art should come with a warning, “This ain’t gone make no damn sense.”
Like, imagine if you showed up to work on your first day, and it was a day spa, and your boss was just getting a massage. You don’t know what you’re supposed to do, so you spend the first day anxious and confused, and still you have no explanation. You ask what is going on, what you’re expected to do or learn from the situation, and everyone you meet wordlessly gestures broadly at the situation. “What is wrong withme?” you ponder while the world around you unfolds at its own pace.
Eventually, you might catch on that you’re not supposed to do anything, learn anything, or examine anything for allegories or metaphors. But now it’s too late, the experience is tainted by feelings of inadequacy and frustration. Instead of enjoying the art, you resent it’s lack of context or truth.
So yeah, I guess I’m saying don’t overthink it. Because I did, and I’m not having any fun.
If you really want “the right answer”, look here:
But these stories are highly subjective. Like a vision quest, like a mystic hallucination, although there’s no right way to feel about them, they might have a message for you personally. Read them and think about what they mean to you: how do YOU feel about each character, and about what happens in the stories? Because that’s the real right answer.

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