We do have to thank rock stars of proper food promotion.

* TV chefs like Jamie Oliver did some great work improving school meals. (Which earns him a pass for the chorizo paella.)

* Countless YouTube chefs showing how great, real food can & should be made at home. Easily & cheaply.

But the star of the moment has to be Chris van Tulleken.

#ultraprocessedfood #chrisvantulleken

https://www.theguardian.com/science/article/2024/aug/16/i-wont-send-off-my-poo-dr-chris-van-tulleken-on-ultra-processed-food-his-christmas-lectures-and-gut-analysis

‘I won’t send off my poo’: Dr Chris van Tulleken on ultra-processed food, his Christmas lectures and gut analysis

Exclusive: Author to explore ‘really fun’ science of food and diet for Royal Institution’s annual broadcast

The Guardian
Caveat: I am also aware of a whole load of YouTube and TikTok content particularly aimed at children that shows people how to make some pretty awful food at home - usually involving packets of biscuits, chocolate, sugar or some other crap as principal ingredients.