This is a gen x complaint. Boomers would just ask their kids to set it up because they can’t get it to work. Gen x realizes what is going on and that it is bullshit to need an account for a fucking lightbulb.

Sadly these days, it’s a hold over from boomer managers making the decision that services require logins, which in turn require accounts and emails. So gen-x managers who were taught by boomers do the same thing. It’s systematic really.