We have already started working on more advanced censorship circumvention techniques, but in order for these efforts to be most effective we need the big companies who are dragging their feet on moving away from plaintext SNI headers to start taking this problem more seriously.

Solutions like Encrypted Client Hello (ECH) remove the plaintext server name from the TLS handshake, which makes it far more difficult for hostile ISPs to block access to the sites and services you care about — but this isn’t widely supported yet. We hope that starts to change.