Using the term ‘artificial intelligence’ in product descriptions reduces purchase intentions
Using the term ‘artificial intelligence’ in product descriptions reduces purchase intentions - programming.dev
> researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior > The findings consistently showed products described as using artificial intelligence were less popular > “When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”