Google needs to be ended.

When people say things like this, I wonder if they understand how impossible it is. Google is not just a company. It is a 2 trillion dollar entity. Even if Google search entirely fails, it will still persist. At this point, you may as well say, “The wind needs to be ended.” You don’t end the wind. The wind already won. It will outlive you, me, and our children.

What we can do is protect against it. We can deal with it. We can contain it. We can redirect it and repurpose it to be helpful. But ending it? That doesn’t happen.