Broadcasting major sporting events is expensive. Very, very expensive. #Amazon has offered $1.8b to the #NBA to stream league games.

Amazon's ambitions in live sports coverage are the #1 reason why ad-free programming is no longer included in #AmazonPrime.

Amazon wants revenue, from viewers and advertisers, to pay for all that live sports coverage.

Don't like ads? Don't like paying extra for ad-free #AmazonPrime Video?

Blame the live sports coverage.

I've abandoned #PrimeVideo. Forever.