Is it just me, or does current Lifecycle Analysis miss something important: how long the good actually lasts.

It's all great if Good A consumes 10% fewer resources to produce, use and recycle... But if it lasts half as long, that's a net loss for the planet.

I would love to see analysis more in line with fuel efficiency for cars: The emissions PER YEAR of this product (Aka lifecycle emissions divided by expected lifespan) - so that I as a consumer can make more informed choices, and companies can't game the system by producing shitty short-term products.

Or, another way of thinking about it: what would the emissions be if I used this product for 100 years?

#ClimateChange #ClimateSolutions #CarbonEmissions #LifeCycleAnalysis #GHG #LongTermThinking