What are some marketing tactics that you dislike ?
For me it is when companies/services market themselves as donating to XYZ cause if I buy their product. If they want to donate, they should have already done that with the money they have. Asking me to give them profit so that they can donate is so obviously pretentious.
Day one patches exist because the devs continued to work on the game after the physical editions went gold, so the data on disc versions will be behind. They’ll stick around even if the industry goes entirely digital due to online stores offering encrypted preloads that won’t have the patches either.
Day one DLC usually (fuck Capcom) exists for the opposite reason - the art and asset pipelines finished their work months before launch, so rather than lay them off or have them paid to do nothing, they work on DLC for the last few months before release.
No arguments about P2W. That and the death of persistent lobbies in favor of matchmaking destroyed my enjoyment of multiplayer games.
Generally yes. If I don’t need it, I don’t need it for free either. The price doesn’t change how much I don’t need a product.
Only made sense when some supermarkets had samples of hams and cheeses in those sections before COVID. Helped decide which one to buy.
This is Grubhub and all those other apps when I get a craving at home and don’t want to drive or can’t drive because I’m not sober. I browse through and see some stuff that looks decent and get all the way to the end to find out that my $10 worth of food is now going to be $25 plus tip to be delivered to me. So I just close the app and then get one of those stupid notifications “hey you still have stuff in your cart! Come back and finish your order”.
No, fuck you.
Yep this was Canal Digital in the Netherlands. I sent them an e-mail that they should really stop doing this or I would mention it to the AP (Dutch privacy guard dog).
I mentioned it to the AP regardless.
Short of answering any questions about a product I ask, all of them.
If I want or need something, I will come looking. Anything beyond that is the market trying to solicit demand where none need exist.
So much waste could be eliminated if that just… Stopped.
The thing is, if I want something I’ll go looking for it. At the point where I’m looking for it or something like it, I am happy to consume ads even tangentially related to that thing. If analytics marketing worked this way (showing me relevant ads when I’m shopping for something, even if it’s for something I am not actively looking for), things would be better. But ads have worked their way into the cracks of everything and that’s my problem with them.
I hate Billboards. I don’t like circulars (waste of paper and generally too much trash), I hate junk mail and I think it’s predatory. Popups (singing, flashing, scrolling when I scroll to stay on the page, tiny exit buttons, video, etc) are garbage.
I hate Billboards.
I don’t just hate them, but I’d straight up make them illegal. At least next to roads. They are specifically meant to get the attention of drivers. How can that be allowed?
I think Washington state has outlawed them except for things like safety signs and I think that’s great.
This is from like 15 years ago, so maybe it’s not true anymore.
I found a real easy approach to any undesired solicitation - zero contact, no reaction. Works on telemarketers, panhandlers, salespeople etc.
I have no shame about ghosting you publicly when the only thing you’re after is my money. If I’m in the home generator store, sure thing bro talk to me about my home power needs. If I’m walking out the supermarket and you slide around a booth to “help me keep my home safe during unrest” nah fam you can fuck yourself.
Cold open sales is parallel to pick-up “artists” imo. You want the transactional outcome for yourself, and my consent is the only thing you’re concerned about taking care of.
There’s a pest control salesman who goes door to door every year, who I can’t stand. Not only does he say outright incorrect things, but he can’t take no for an answer. Every polite refusal turns into, “You know what, we can knock 80 bucks off that right now” or “How about we just make the first month free.”
Next time he comes knocking, I’m going to be immediately upfront. I’m not interested in paying money to spray poison, that will end up in the canal and the river, to kill bugs that birds and frogs and bats could be eating.
Asking me to give them profit so that they can donate is so obviously pretentious.
It’s a way for them to have their cake and eat it too.
They use the desire of people to buy something they want and think they did a good thing at the same time, while the business will just take that money to donate to a non-profit (helping their public image) while writing off a part of it on their tax records (helping their bottom line).
They’re not doing this from the bottom of their heart, it’s just a cost of doing business for gaining some PR karma.
The job of sales is the overpromise and write checks that their ass won’t have to personally cash. Anything they say is to get you to sign on the line.
Fuck em all
Anything that involves deception, which unfortunately seems to be most of marketing.
I don’t mind when people just try to get their product out there, just let it be known that it exists and does X thing differently or better. I hate when they mean to deceive. Something that is intended to deceive but isn’t technically a lie is not really better than a lie, to me.
Cold calling. And other proactive forms of sales when they seek you out and actively keep trying to convince you that you need their product.
Bonus points if the sales person is unable to actually explain the product and keeps talking about “we don’t sell products we sell solutions”
There’s this ad I keep seeing that I really despise. It’s for teeth-whitening toothpaste. The actress is wearing a white coat then holds up a tissue to her teeth, lamenting that her sparkling white teeth are ‘still yellow’
They cut away to teach you how toothpaste works, because surely you’ve never heard of this newfangled thing, and when they cut back she’s no longer wearing her white coat and says how much whiter her teeth are.
It’s transparently obvious that the wardrobe and tissue are just to give you something whiter to look at. But like… your teeth aren’t supposed to be freakishly white. It’s just something that Big Toothpaste wants you to feel bad about the way your body is. Also, using whitening toothpaste when you don’t need it can damage your enamel and cause you long term problems.
This isn’t complete bunk. The new indicator of wealth is healthy teeth. Poor kids don’t get to go to he dentist regularly, so have more problems later on; rich kids get regular cleanings to prevent buildup, and have much healthier teeth.
The trick was making us equate white-white teeth with healthy teeth, even though there’s a shade of ‘white’ that is just healthy, clean enamel with no plaque buildup but isn’t true white.
I only retained this when I heard it as I was a poor kid and, wow, am I glad I have a good job as our dental care is still mercenary as fuck.
“Would you like to round up your purchase, we promise that we’ll give it to somebody who needs it.”
Large, well known companies that just advertise that they still exist. Like, yeah, I know McDonaldsBurgerTacoBellWendySonic’s exist. I pass them on every street corner. Show me an advertisement for something I don’t know exists.
Resetting/moving the products on the store’s shelves en masse, not because there’s holes from discontinued products but because “people will stop paying attention to the shelves if everything stays the same.” I’m old and in a hurry and I was here to give you my fucking money. Don’t make it hard for me to give you my fucking money.
Pricing to the 9’s.
Filling the shelves with a bunch of things that don’t seem to sell all that well, taking up space that could have been used to keep more of the fast moving products on the retail floor, just to have the appearance of diversity on the shelves.
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