Cassette tapes' sales are on the rise thanks to Gen Z

In 1963 PHILIPS had developed a tape, enclosed in plastic casing, that was “smaller than a pack of cigarettes.” the first audio Compact Audio Cassette. Ultimately, more than 100 billion standard audio cassette tapes were sold.

Sales of cassette tapes quintupled between 2015 and 2022, reports Bloomberg.

With the rise of modern classics, are enthusiasts among the groups fueling this comeback?

That’s right, the young, hip kids are all out there buying little plastic rectangles.

Increase driven by a couple of factors.

Firstly, there’s pop culture. The popularity of films like Guardians of the Galaxy and shows like Stranger Things have brought tapes back into the popular imagination. It doesn’t hurt that ’90s styles are also hot right now.

That has led artists like Taylor Swift, Kendrick Lamar, Billie Eilish, Dua Lipa, and more to release small runs of their albums on tape.