The worst kind of tech hype is when something is portrayed as inevitable and unstoppable, with criticism or doubt blithely dismissed as "they don't get it".
Just because a giant tech company pours vast amounts of money down a toilet, that doesn't mean the toilet is going to start spewing gold coins into the air.
p.p.s. Special mention to Apple for spending over $10 billion on the Apple Car and ending up with zero to show for it:
https://www.macrumors.com/2024/02/28/apple-car-10-billion-spent/
They avoided "here to stay" headlines by simply never releasing the product they'd sunk $10,000,000,000.00 into making.
All big companies make really bad bets, even the largest prestige projects can end up being a total waste of time and money which are abandoned and forgotten. There is never an inevitable success from anyone.
FediThing 
