RT'ed by William Gibson on Twitter:
and it's so very on the nose of the issue:
@LillyHerself there's also the "please conserve water, don't take long baths etc", meanwhile golf courses and cooling for aforementioned AI.

@viq @LillyHerself

Golf courses, absolutely, but Datacenters don't actually consume water. Most datacenters don't even have a water-cooling component. Those that do use closed-loop systems or natural water sources. The cost to a datacenter to _consume_ fresh water for cooling would be prohibitive.

Hate on 'em for what they're doing, sure, but the main thing datacenters consume is electricity.

@Longwing
Really, though, the problem is simply the water being taken away from humans, often in places where there’s very little water to spare to begin with.

https://coloradosun.com/2024/03/25/as-demand-for-data-centers-grows-so-do-concerns-over-their-effects-on-colorados-environment/

Data centers are proliferating. So are concerns about their effects on Colorado’s environment.

AI, tech sectors drive need for bigger, more powerful data centers in Colorado. Will new electricity demand clash with environmental goals?

The Colorado Sun
@Longwing “Companies can either use traditional air conditioning to cool the servers, which is expensive, or use water for evaporative cooling. The latter is cheaper, but it also sucks up millions of gallons of water. A large data center, researchers say, can gobble up anywhere between 1 million and 5 million gallons of water a day — as much as a town of 10,000 to 50,000 people.” https://www.washingtonpost.com/climate-environment/2023/04/25/data-centers-drought-water-use/
A new front in the water wars: Your internet use

In the American West, data centers are clashing with local communities who want to preserve water amid drought

The Washington Post
@mighty_orbot @Longwing I suspect "it's expensive" means "it takes a lot of electricity", so it's basically lose-lose. Joy!