“Your iPhone won’t get AI features because of the EU” is not the PR triumph Apple thinks it is.

Also, those of us living in Europe already know that “you would have gotten these features at the same time as the US if it weren’t for the EU” is a fucking lie. The US always gets features first, and we only get them later… if we’re lucky

(Iceland still doesn’t get Apple TV Plus.)

Also also, I’d say the odds are 50/50 that they’ll end up shipping at least some of these features unmodified in the EU because Apple’s culture of secrecy means they didn’t bother to actually talk to EU reps about what is or isn’t compliant.

Then they’ll spin that as a PR win: “we made the EU change its mind!”

@baldur

Apple makes great products I use and enjoy them, but company keeps getting worse.