This is the framing Apple wants to sell for their decision to withhold features from the EU, and blogs are parroting it.

In reality, Apple is purposefully withholding these features from the EU, either because Apple are being retaliatory against EU customers for the existence of the DMA, or because Apple (with full knowledge of the DMA for years) refused to build these features in compliance with it.

Apple chose to harm their products in the EU. The DMA didn't. This framing is marketing.

I genuinely don't understand what Apple's trying to do with this pissing match with the EU. If the goal is to drum up public opinion against the DMA, Apple's a "multiple trillions of dollars" company, they aren't the scrappy upstart making quirky iPod ads in the 2000s, they ARE the institutional player. Nobody has sympathy for "uwu we are being bullied by regulators" from the mouths of the megacorp.

@stevestreza On the other hand, only a multi-trillion another corporation has the resources to push back against the entire EU.

My guess is that is their goal, and this has been a long time coming. Sooner or later, the EU was going to impose enough restrictions on digital companies that we would see a company pull the "It is no longer economically viable to offer our products and services in the EU marketplace" card... And see if the European community has become globally monocultural enough to call the EU's bluff.

@mark It is very funny to refer to a company deliberately violating regulations put in place against that specific company as "pushing back against the entire EU".

@stevestreza How could it be otherwise? If the EU wants to go to war with Apple and Apple wants to take up the banner instead of capitulating to a foreign power, what would you recommend we call it?

Apple isn't based in the EU and it can, in fact, pull up stakes and simply not offer products and services that are incompatible with the EU's opinion of how the internet should be run to EU citizens (and then leave it to the citizens of the EU to use their democratic authority to change those incompatibilities. Or to decide they prefer it the EU's way and they'd rather not have Apple's products and services. Or to discover that they never had those Democratic authorities in the first place, and then... Uh oh! In the 21st century, most war is economic war).

@mark @stevestreza EU has no desire to “go to war with Apple”. EU is trying to protect its citizens. If you put a fence around a chicken coop you’re not going to war with foxes. The fact that Apple is trying to weaponize features of their operating system as political campaign tools doesn’t imply that they are subject to an attack.

And like any other company, if Apple is unable to run a viable business while respecting the rule of law, then good riddance. But I do think Apple are the ones doing most of the bluffing here.