This is the framing Apple wants to sell for their decision to withhold features from the EU, and blogs are parroting it.

In reality, Apple is purposefully withholding these features from the EU, either because Apple are being retaliatory against EU customers for the existence of the DMA, or because Apple (with full knowledge of the DMA for years) refused to build these features in compliance with it.

Apple chose to harm their products in the EU. The DMA didn't. This framing is marketing.

I genuinely don't understand what Apple's trying to do with this pissing match with the EU. If the goal is to drum up public opinion against the DMA, Apple's a "multiple trillions of dollars" company, they aren't the scrappy upstart making quirky iPod ads in the 2000s, they ARE the institutional player. Nobody has sympathy for "uwu we are being bullied by regulators" from the mouths of the megacorp.

@stevestreza it’s useful to read John Gruber about Apple stuff because he’s good at thinking like the people inside of Apple - you can look at the flaws in his thinking and see if they act as good predictors of how Apple ends up behaving.

What I’ve seen from him recently is an inability to understand that the EU has genuinely different values than an American of his age and economic class, along with a petulant desire to show up those who disagree. I bet he’s mirroring the attitudes of Apple executives.

@pcas @stevestreza

(about Apple values)
I am not sure if i am imagining it but would not this email be considered toxic if i would write it ? (from apple intelligence press release ) https://www.apple.com/newsroom/2024/06/introducing-apple-intelligence-for-iphone-ipad-and-mac/

Introducing Apple Intelligence, the personal intelligence system that puts powerful generative models at the core of iPhone, iPad, and Mac

Apple today introduced Apple Intelligence, the personal intelligence system for iPhone, iPad, and Mac.

Apple Newsroom