McDonald’s will stop testing AI to take drive-thru orders, for now
McDonald’s will stop testing AI to take drive-thru orders, for now
I am a touch screen enjoyer. At least in theory. I like having time to browse, look at pictures, easy access to customization options and most importantly no feeling of pressure. I am not spending a cashier’s time and potentially blocking someone behind me (at least there is usually less of a line for the self-ordering).
However there are negatives for sure. My biggest annoyance is that these devices are often annoyingly slow and unresponsive. They just display a tiny bit of text and images, they should switch between screens at 60fps, not 2s per click. Also if I know what I want it is often faster to tell the cashier and let them enter the order (on their more expert-optimized and less laggy keypad).
I find this a bit odd as you make it seem as if ordering is a complicated process that takes some thought and planning. The whole draw of McDonalds is that you get the exact same food wherever you may be and their options are fairly limited. Ham/cheeseburger, chicken burger, fish sandwich, or nuggets is pretty much your array of options.
I personally dislike the ordering screens as they make the process way to drawn out. Let me just pick a #1, the size, and the drink and be done with it in 3 taps. Last time I used one, it wanted me to basically build my own meal as if I was ordering Dominoes online and building my own pizza.
their options are fairly limited. Ham/cheeseburger, chicken burger, fish sandwich, or nuggets is pretty much your array of options
You must not have been to a McDonald’s in a while. Do you want that chicken sandwich grilled or crispy? Spicy? Are we talking the basic value sammich you can wolf down before you leave the parking lot, or the bigger one that comes in a cardboard box? The one with bacon and ranch, or one of the others? Did you want a combo meal? Lettuce is stupid filler on a sandwich, do you want to skip that?
They just display a tiny bit of text and images, they should switch between screens at 60fps, not 2s per click.
I think this is intentional. They want you to take time looking at the pictures so you might think “you know what, actually I’d like some of those fries as well” by making it hard to just quickly select what you want and leave.