The first 3 minutes of this App Intents session are the best pitch I've ever heard from Apple about why automation and inter-app communication matter.
Fun, succinct, and proof of why App Intents is one of the most important technologies Apple has: https://developer.apple.com/wwdc24/10210
(The rest of the session is also great and I love the presenter's way of explaining things.)
@viticci people have been comparing Apple Intelligence and its interactions with apps to Gemini and what it does to websites, but Apple’s model is clearly superior here
Developers choose what and how various aspects of their app are exposed to Siri, and they are the ones who are responsible for what that interaction looks like
On the other hand, Gemini is just like “yeah we’re gonna take that thanks”
Federico Viticci 
Sam Clemente