bilgeyesilMy new book is out: Talking Back to the West: How Turkey Uses Counter-Hegemony to Reshape the Global Communication Order. I examine the Erdogan regime's English-language communication apparatus (news channel, news agency, newspaper, social media activity, tv series, journalism training, media conferences...) focusing on its objectives and outcomes, the idea-generating framework that undergirds it, and the implications of its activities. +
Moving beyond the typical public diplomacy and soft power frameworks, I use a cultural framework and direct attention to the decolonial and pan-Islamist messages AKP-sponsored outlets deploy to position Turkey as a rising power opposed to Western imperialism and claiming to be the voice of oppressed Muslims around the world. +
I ask what happens when a personalistic and power-driven regime wields this rhetoric to further its geopolitical and economic goals and obfuscates facts with identity politics, demonizes the West to aggrandize the East and rallies Muslims under Turkey’s purportedly benevolent leadership. +
You can use code SP24UIP on University of Illinois Press website and receive a 30% discount. https://www.press.uillinois.edu/books/?id=p087998
