First three top-of-mind thoughts about Apple Intelligence:

• I really wish they would have addressed the environmental story. That would help me personally accept these features more. But I know they can’t… because the story isn’t good.

• I actually think a lot of it looks quite nice, feels Apple-esque, and the UI they’re doing is really cool

• I remain viscerally repulsed by any AI generated art lol (In their Notes demo the sketch looked better!)

True absolute star of the keynote: MathNotes

@cabel

* they are doing great work for the culture by situating AI imagery firmly in cringe memoji land

* on-device AI is the only good environmental angle. If people have to pay for AI energy themselves, the incentives are right for it to get more efficient.

* after 35 years they've finally sherlocked wolfram, who deserves it

@misuba @cabel I actually had the opposite thought re: environmental impact.

A billion iPhone/iPad/Mac users aren’t going to notice the minor increase in cost to charge their devices every day, and many will use unclean power to do so.

As opposed to a single organization that could pay more attention to that stuff and quite intentionally source solar/wind/hydro/etc. power for their data centers.

IMHO if there was a good environmental angle they’d have pointed it out.

@jeff @cabel trouble is there isn’t a single institution, there’s a bunch and they’re all trying to outspend each other because they’re all afraid one of the others will lock them out of some yet-to-be-discovered underwear-collection scheme

@misuba @cabel Apple is a little different insofar as it’s unlikely that they’re doing the frantically-in-search-of-a-business-model thing the others are doing.

This is, as always, about selling little glass rectangles and services make little glass rectangles more appealing.

I actually see some meaningful benefits (mainly privacy-related) from doing most stuff on-device. I just don’t think environmental impact is one of them.

@misuba @cabel I’d be interested in seeing how they address that as they’ve made some pretty unambiguous commitments regarding environmental impact, I’m sure they’ll be asked about it. It’s possible some of my assumptions are wrong.