Evan B🥥ehsJun 10, 2024
These images are AI af. If their LLMs work like these image wands, this is gonna be bad
Show threadAri PrakashJun 10, 2024
@eb i fully believe that these images are bad intentionally, to make it immediately clear to everyone that it’s a generated ai image to prevent mass usage of these features to spread disinformation. they could’ve made it good if they wanted to (just pay openai more for dalle), but they chose not to.
perhaps also to make its proper use cases very limited (random one off things in messages) to keep the mac using artists on their side
Show threadEvan B🥥ehsJun 10, 2024
@ari but there’s absolutely no point then. It’s not entertaining outside of the spectacle, which is bad for brand image. It’s not productivity enhancing. What is it for? Why do I want this so deeply integrated?
Show threadAri PrakashJun 10, 2024
@eb this is why it’s called image playground, it was never presented as a productivity feature. maybe you can also argue that bad in order to kill some of the hype - but that feels a bit weird to me.
the main use case is to get random images to send in your group chats or those shitty ai voice tiktoks
Show threadEvan B🥥ehs
@ari I will block whoever sends one of these to me unironically. And if they are sending it ironically, that just reflects poorly on Apple’s brand image. HAH! Look at this awful image!!!
Jun 10, 2024 at 7:54pmWeb
Show threadAri PrakashJun 10, 2024
@eb in the current gen-ai hypetrain, its worse for apple's brand image to not do anything than to ship a bad product - since people expect that these things are bad anyway.
maybe i'm giving apple too much credit for making it bad on purpose, but if it was intentional, it was a good idea.
Show threadEvan B🥥ehsJun 10, 2024

@ari highly disagreed. The appropriate response to the hype train, in terms of brand imaging, is to take an immensely measured and careful approach to it. Instead of “GUYS LOOK WE MADE EVERYTHING SPARKLY”, a sort of “we looked at where your phone wasn’t working well for you, and we addressed that using machine learning”.

This is just appeasing investors

Show threadAri PrakashJun 10, 2024
@eb seems to be doing a bad job of that
Show threadEvan B🥥ehsJun 10, 2024
@ari good