apple dumped a LOT of pure slop on us at the very end of their presentation. they design these presentations very carefully. i would not be surprised if the gross taste left in our mouths after apple's AI announcements was a deliberate measure.

*i think they could be playing a long game.*

shareholders want them to do AI because in all their infinite ignorance, "it's the future".
AI shills (whom everyone else dislikes) will adore these features because it panders to their AI-driven fantasy.
regular users will either find this kinda cool for a while, and then eventually get bored (this happened with chatGPT).
we obviously think this is insanely stupid and wish they never even considered it

a simultaneous reputation hit and stock rise are
extremely predictable. it's entirely possible that apple are taking this, rolling out AI features in their signature "apple way", to inevitably demonstrate that even at their best, generative AI slop is still generative AI slop. at the end of the day, there's only so far you can polish a turd.

keep in mind that apple CAN do good machine learning. their handwriting adaptation is cool. their work on the ipad calculator and notes apps are incredible. but the shit that pissed us all off was
purposely left to the end.

it's entirely possible that i'm way overthinking this and apple are doing this shit for the same reason that every other big corporation is. it's entirely possible that i'm just huffing copium

but if i'm right,
if i'm right, apple are quietly trying to kill generative AI through mass exposure.
@ari to add on to this, even the things they showed on screen for image generation were quite bad (real product is likely even worse). i think the play apple is making here is to ship a minimum viable product to send a message that they're doing something, and the relatively bad mass market exposure that most people are getting to genai is probably (hopefully) going to cut down on misinformation using these generation tools since they're so obviously fake.

it also doesn't step on artists' jobs as much in this space (compared to other systems out there), keeping more of the creatives on apple's side than microsoft/openai.

i didn't consider that they're using this to kill genai, but that's not the wildest idea.