Genuinely, if you are rolling out generative AI features, and not talking about the ethical or environmental implications of them, you have entirely failed to change the industry in a way that only Apple could.

Privacy is great, but that's just one piece.

@jamesthomson the whole thing feels so gross tonally. No mention of the impact or the ethics, and the big feature is… you can send your friends a poem that you didn’t write?
@amyinorbit This is absolutely the worst case of what I imagined for this part of the presentation.
@jamesthomson yup. I don’t even understand who is apparently clamouring for this outside of like, the tech press who keeps saying everyone wants this.
@amyinorbit @jamesthomson I thought the same thing about the poem, then there was this part. The girl in the demo said she would have had to call her Mom if Siri hadn’t helped her. 😱The horror!