More true words have never been spoken

https://ani.social/post/3757728

More true words have never been spoken - Ani.Social

The top words are true though. People used to not mind the smell of sweat.

That it’s percieved as unpleasant, and that people are worried about others smelling them is a modern trend, which was pushed by advertising.

With don’t know what you’re talking about. People have been trying to mask body odor for literally thousands of years.
Unless OP’s definition of ‘modern’ is from, at least, the 1500s till now…
The ancient Romans used a mixture of charcoal and goat fat as a deodorant.