OpenAI stealing Scarlett’s voice for their new product after being told “no” is so perfectly on-brand, it’s almost painful. https://www.npr.org/2024/05/20/1252495087/openai-pulls-ai-voice-that-was-compared-to-scarlett-johansson-in-the-movie-her
@Meyerweb
I've often wondered why celebs don't copyright their likeness, visual and audio. Is it not legit to do this?
@godzero @Meyerweb it is not. There is a separate, common law intellectual property regime called the right of publicity which covers stuff like this.
@godzero @Meyerweb It wasn't necessary before AI. You either had exactness which required contribution from the celebrity, or you had imitation by others, which was clearly just approximation and fell under the umbrella of art. I think people are still protected against AI via the current laws, but courts may disagree.

@godzero @Meyerweb There is something called “publicity rights” or “personality rights,” and they vary from country to country or in the USA, from state to state.

Just to be precise, copyright wouldn’t apply here: copyright covers “the expression of an idea,” not a person’s physical characteristics.