Just believing that an AI is helping boosts your performance
https://www.aalto.fi/en/news/just-believing-that-an-ai-is-helping-boosts-your-performance

Researchers discover an **AI placebo effect** where task performance improves when people believe an AI helps them.

"The results also pose a significant challenge for research on HCI, since expectations would influence the outcome unless placebo control studies were used.

โ€˜These results suggest that many studies in the field may have been skewed in favor of AI systems,โ€™ concludes Welsch."

Just believing that an AI is helping boosts your performance | Aalto University

People perform better if they think they have an AI assistant โ€“ even when theyโ€™ve been told itโ€™s unreliable and wonโ€™t help them

@arjen Thanks for sharing. Very interesting!
@arjen Carlos Castillo mentioned something similar in their #ECIR2024 keynote, where users reported they liked help of "AI" even if it provided useless recommendations.

@arjen Found it: "users are only partially aware of the (lack of) accuracy of the decision support system."

https://arxiv.org/abs/2203.15514

Human Response to an AI-Based Decision Support System: A User Study on the Effects of Accuracy and Bias

Artificial Intelligence (AI) is increasingly used to build Decision Support Systems (DSS) across many domains. This paper describes a series of experiments designed to observe human response to different characteristics of a DSS such as accuracy and bias, particularly the extent to which participants rely on the DSS, and the performance they achieve. In our experiments, participants play a simple online game inspired by so-called "wildcat" (i.e., exploratory) drilling for oil. The landscape has two layers: a visible layer describing the costs (terrain), and a hidden layer describing the reward (oil yield). Participants in the control group play the game without receiving any assistance, while in treatment groups they are assisted by a DSS suggesting places to drill. For certain treatments, the DSS does not consider costs, but only rewards, which introduces a bias that is observable by users. Between subjects, we vary the accuracy and bias of the DSS, and observe the participants' total score, time to completion, the extent to which they follow or ignore suggestions. We also measure the acceptability of the DSS in an exit survey. Our results show that participants tend to score better with the DSS, that the score increase is due to users following the DSS advice, and related to the difficulty of the game and the accuracy of the DSS. We observe that this setting elicits mostly rational behavior from participants, who place a moderate amount of trust in the DSS and show neither algorithmic aversion (under-reliance) nor automation bias (over-reliance).However, their stated willingness to accept the DSS in the exit survey seems less sensitive to the accuracy of the DSS than their behavior, suggesting that users are only partially aware of the (lack of) accuracy of the DSS.

arXiv.org

@djoerd yes, but the CHI paper shows that even when users only think they get AI support (a purely random signal) they still perform the task better.

It's the "white coats in the factory" all over again; the Hawthorn effect (productivity may rise simply because of awareness of "being studied"); Kelloggs finding that wearing labcoats leads to better task performance; and Milgram's controversial Stanford experiments where subjects followed instructions blindly.

Only, our white labcoats are AI!

@arjen rubber duck debugging works great, the AI is just a rubber duck that talks back.
@arjen
placebo by marketing
"While powerful technologies like large language models undoubtedly streamline certain tasks, subtle differences between versions may be amplified or masked by the placebo effect โ€“ and this is effectively harnessed through marketing."