Mastodawn

You think you need to shine brightly to advertise your product? Heineken has another idea. They switch off their billboards and send people on a glow-in-the-dark-starhunt to win a stargazing session in a city. Way to go, Heineken!

https://www.dandad.org/awards/new-blood/2023/heineken-design-bridge/4315/heineken-dark-skies/

Heineken Dark Skies | 2023 D&AD New Blood Winner | Heineken & Design Bridge | D&AD

D&AD New Blood Pencil winner for Heineken & Design Bridge. Our future looks bright, but not in the way we expected. 83% of people live under light-polluted ski...