miskApple apologizes for iPad “Crush” ad that “missed the mark”
derangerMaybe it’s because I hate ads in general, but I don’t see what makes this one different than the other vapid ads forced on me. Seems no worse than them, so I don’t understand the uproar. Ads are frequently stupid and follow popular trends; big deal. You could have Scorsese direct a commercial and I’d still think it’s stupid.
There is a difference when you show different things getting crushed „for science“ and showing basically a whole room of tools for creativity being crushed to replace it with a cold, flat digital device. Especially now that AI is threatening to replace many creative jobs, this is just bad timing.
I hope it was all CGI because my first thought was, what a waste of beautiful, fully intact things. I personally don’t like seeing those videos on Youtube either.