Originally I watched the ad and couldn’t see what was wrong with it (from the perspective of a relatively isolated software developer).

However the top comment on the Verge summed it up in a way I understood, making comparisons to the crushing of various creative devices in the ad (instruments, cameras, paints etc) and the current creative landscape in reality (game studios, music production etc).

With that in mind, the timing is pretty poor IMO and feels quite insensitive to creative individuals