Letterform Archive

Annegret Beier, cover and book design for Frères Comme Ça, Lubalin, Smith, Carnase Inc., New York, 1970.

The typeface is Eckmann (aka Eckmann-Type or Eckmann-Schrift) https://fontsinuse.com/typefaces/6802/eckmann by Otto Eckmann, first cast by Rudhard’sche Gießerei in 1900 and revised for phototype by Werner Schulze in 1961.

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Eckmann in use

Known as Eckmann, Eckmann-Type, or Eckmann-Schrift. Designed by Otto Eckmann (1865–1902) and first cast by Rudhard’sche Gießerei (from 1906: Gebr. Klingspor) in 1900 [Wetzig 1926–40]. Registered in Oct. 1899. The protection was extended in 1902 for another 15 years. [Reichsanzeiger] Comes with alternates for ‘DHIT’. A bold weight was added in 1902 [Wetzig 1926–40] and a licht (outlined) before 1907 [Klimsch]. Accompanied by ornaments (Eckmann-Schmuck) and initials. Described as “the first German advertising type” in an article by T. Schalcher from 1929. Revised for phototype by Werner Schulze (Typoart, 1961) [Reichardt/Hoefer]. Digitized by Linotype, URW, and Gerhard Helzel. Helzel offers two sizes, 72pt and 12pt (1998). Bitstream’s version is called Freeform 710, Dieter Steffmann’s Rudelsberg (2002). See also Eckmannpsych (OH no Type Co., 2018) and 00 Eckmania (Double Zero, 2024).

Fonts in Use
May 9, 2024 at 7:21amWeb
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German-born Beier worked as a graphic designer for Robert Delpire in Paris before moving to New York and becoming an outstanding talent at Lubalin, Smith, Carnase, Inc. When Beier grew tired of New York and wanted to return to Paris, Lubalin convinced her to establish a satellite office there so as not to lose her services.