Someone at Apple has been watching the hydraulic press channel on YouTube.
@siracusa looked painful, I cringed
@siracusa “Crush-gate” seems not to have reached tech podcast circles but this ad is receiving lots of scorn e.g. https://x.com/tim_cook/status/1787864325258162239 and https://bsky.app/profile/markharris.bsky.social/post/3kryizlvhh72b
Tim Cook (@tim_cook) on X

Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create.

X (formerly Twitter)
@Richard2001 It’s reached me.
@siracusa Just saw Gruber posted about it also. Might be worth a segment for ATP. In the grand scheme of things not a huge deal, but a bit tone-deaf.