King of Red LionsMay 8, 2024
Dare Obasanjo

This feels like the first ad that is a tone deaf miss from Apple. An ad showing beautiful tools of human creativity being crushed to be replaced by the newest and thinnest gadget feels antithetical to Apple.

I’d expect this from an AI company not Apple.
https://youtu.be/ntjkwIXWtrc?si=VGoNknBw7VNkvuwO

Crush! | iPad Pro | Apple

YouTube
May 8, 2024 at 1:26pmWeb
Show threadMigaoMay 8, 2024
@carnage4life And the theme was “raise the ceiling”. When I saw the video, and was really trying to see anything that was raised.
Show threadKotesMay 8, 2024
@carnage4life It is clear that Apple is a company that wants to produce garbage.
Show threadmaegulMay 8, 2024

@carnage4life

Huh, yea. whether you think apple would ordinarily be better than this, I think it's just generally in poor taste and dumb. The iPad replaces an acoustic guitar?!!

What's worse is that there are plenty of other ways of making the same point without breaking things.

Show threadAlbert CardonaMay 8, 2024

@carnage4life

In tune with those who think "we've had enough of experts".

Show threadDoctor MadMay 8, 2024
@carnage4life wow that is bleak and post-modern/consumerism at it's worst 😅... Another reason to stay away from big tech money corporations.
Show threadJared White (ResistanceNet ✊)May 8, 2024

@carnage4life I know they were going for laughs here, and it's supposed to be absurd…

I still don't like it! 😬

Show threadK. CollettMay 8, 2024
@carnage4life Yeah, I didn’t like that. (I also didn’t like part where the presenter was talking in a library. I know it’s staged, but still.)