I think with Apple's latest changes to the Core Technology Fee, we're starting to see some of the elements that might actually work when all's said and done. Specifically, developers self-reporting company revenue — I think the only way to make the CTF fair is to have a flat fee, per year, that scales based on how much money your company makes. If you make $0, you pay $0. If you're Spotify, you pay $Ms. That takes away Apple's per-install tracking; devs don't need a nanny, they need a partner
@stroughtonsmith That requires Apple to trust other people too much. If they did that they would throw in mandatory auditing at the developer's expense
@Mutesplash @stroughtonsmith Revenue numbers tend to be part of tax returns, so basing of regional revenue does not erqwuire much auditing just checking that the number reproted matches the tax return to that regional gov. Then let the local gov do the detailed audit.
@hishnash If the app isn't your only revenue source how's that gonna work? Apple entitled to % from all revenue everywhere?

@Mutesplash that is why I say it should be a per install but capped at revenue.

Eg 50c per install but capped at 2% rev.

If you have a very popular app (400m users etc) that is not making you money direclty the then the reason is that this is facilitating your revenue in other ways (like giving to data to sell or target ads with etc).

@hishnash Say 10% of the users are on the app because it's a viewer or something and 90% are on the web. Makes all the revenue on the web, why should they pay a % of that?
@Mutesplash Im not suggesting a raw % im suggesing capping the total amount per install based on company revenue. your still paying a 50c per install but your not going to pay more than 2% of your revenue. So yes if 10% of your users are using the mobile app then and you have a revenue of 25mill then you will pay the full 50c per user assuming your total user base is 20miill users. (if you have 20mil users as your rev is 25mil you should charge a little more)