Elon Musk says it's his turn to have the remote

https://lemmy.world/post/14794794

Elon Musk says it's his turn to have the remote - Lemmy.World

[Xitter] just announced a smart TV app for streaming video. Or, more accurately, that it claims it’s building one, with absolutely no launch date mentioned. The appropriately-named [Xitter] TV wants to be “your go-to companion for a high-quality, immersive entertainment experience on a larger screen.”

How is the X in xitter pronounced? Is it “sh” like in Xi? This seems to fit this time line, but it would be nice to have confirmation.
English is a descriptive language instead of prescriptive, so make it happen!