It's so frustrating to see Microsoft copy inventions from the Linux world and act like they're new. Ads in the start menu? Come on, we had that in Ubuntu back in 2012 already, you're late to the party *again*.
@SylvieLorxu I mean, all Microsoft does is copy, CPM, DOS, Unix, Linux, Mac. Should be used to it by now! I say this as a long time and current Windows user, for accessibility reasons. I don't have a problem with it, but I don't have any illusions about it either. It is pretty much entirely plundered for other OSen.