I think we're focused on the wrong thing when we look at what tech works for a company like Amazon or Facebook or Netflix.

We should be looking at what tech works when you *don't* have a small army of staff engineers optimizing it. I want to know what I can scale *without* paying someone a half million dollar salary to do it.

There should be more case studies on things that don't have a billion-dollar company propping them up, humming along quietly on a cheap-ass VPS somewhere.

This also looks “so frontend development.”

For 15–20 years we’ve been looking at how big companies are solving their big problems, instead of learning how those of us with small problems (individuals and SMBs) best solve their small problems.

That’s our Occam’s razor why frontend devs know Bootcamp/Tailwind, jQuery/React, bundle/deploy, and have every 10-visitor site sit on all edge servers—but for whom HTML is `div` and CSS is broken.

The craft died in Big Tech.

#frontend #html #css #craft