I find the current tension between the reviewers doing their job and the tech entrepreneurs who think they should praise every “innovation” weird. The humane pin is a bad product because the chat/LLM model it’s built on isn’t up to the task-see Siri,Alexa etc. And, dear God, you should have read my early DJ/composer reviews…
And sure, it stung. But I kept writing and I got better (or at least my reviews improved). My point really is if you are trying to do something original not everyone will get it. But if a bad review can kill your product/company maybe it was just a bad idea.
Love this:
“Brownlee has so many viewers that it is almost easier to pretend like they are some unimportant blob. Brownlee, though, is successful because he remembers his job is not to go easy on individual companies, but inform individual viewers who will make individual decisions about spending $700 on a product that doesn’t work. Thanks to the Internet he has absolutely no responsibility or incentive to do anything but.”
https://stratechery.com/2024/mkbhds-for-everything/
MKBHDs For Everything

Marques Brownlee has tremendous power because he can go direct to consumers; that is possible in media, and AI will make it possible everywhere.

Stratechery by Ben Thompson