TikTok is paying users in France 38 cents to spend an hour on its platform.

It hopes to recruit more EU users through a new rewards app called TikTok Lite that offers cash incentives.

Le Monde gives us a first look at the app where users earn “coins” for their activities on TikTok. A daily target of 3,600 coins (or €0.36 or $0.38) is reportedly equal to an hour of consuming content. Liking three videos? 150 coins.

TikTok Launches New Rewards App to Boost Growth

TikTok’s growth in Europe has slowed down so much that it’s rolling out a new app that gives people financial incentives to watch its videos. The Chinese-owned company is introducing a new app in Spain, France and other countries that will encourage users to watch videos, invite friends to sign ...

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