I cant decide if this is mildly infuriating or very infuriating. Wow, the fact someone thought this was a good idea. No, fill the goddamn thing. Nobody needs a quarter amount of deodorant. What a waste of packaging.

I was trying to think of an ergonomic justification, but probably they want to sell x amount of deodorant paste at $y price and to fill the thing and still charge that much would make the stick more expensive than they wanted.

Shitty, thanks capitalism.

Yeah, don’t get caught in the trap of trying to defend them lol, it’s a waste of time

I hate to spoil a good consciousness raising party but it’s still useful to understand why companies do this stuff:

• raising prices leads to more backlash than anything else

• when costs go up, wholesale prices (per unit of product) must go up to match or the product becomes unprofitable

• redesigning the package to fit the smaller amount of product requires very expensive retooling whereas dialing down the amount of product is basically free

You might say “why do they have to be profitable at all?” But then why would they even bother making the product if they weren’t?