besatta7Market Disruptor
MentalEdgeLandfill filler as a subscription is one of the late stage capitalism business ideas I hate most.
I dunno… imagine the material is coming from stuff that is one step away from the landfill. Then what we’re doing is delaying the material from going straight into the landfill, and we’re giving it another chance of being useful. It’s the “reuse” part of “reduce, reuse, recycle.” Since people are actually paying for it, they have more of a motivation to find a use for it.
Before “reduce, reuse, recycle” there is “plan”.
Subscription stuff boxes, the ones that make hand over fist, are the ones that count on customers forgetting they are subbed, the same as digital subscriptions.
Except now the consequence is stiff showing up at your door without you having “planned” for it. Which is the opposite of “reduce”.
It’s already made but people didn’t buy it so now they stuff it in a mystery box to try and sell it cheaper
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Just sell it cheaper? Stuffing it in a mystery box to ship it all over is just kicking it down the road, but with a ton of shipping costs and carbon emissions.
The first step is to try to sell it cheaper but when no one buys it they can toss it in a mystery box or toss it in the landfill.
For example Bethesda keeps sending me these discount emails to but their game merch. Now they are doing mystery boxes. For the cost of a shirt you can get a random shirt and two random items from their franchises. They are basically writing off that stuff without it going straight to the dump
That’s not a subscription-based “send me stuff” service.
That’s a “buy a mystery box to get random merch” product, which I agree, is a decent way to get rid of unsold stock.
It’s when you make people subscribe and turn into recurring landfill churn to start exploiting people’s tendencies to forget to unsub when they lose interest in something that’s a problem.