Up next is Daniel Cunliffe "Exploring the presence of #Cymraeg on TikTok" at #CLIDA2024
Beginning with a question: why might TikTok matter (for Welsh)?
Children aged 7-11 in Walkes are already using social media a few times a week or everyday (ranginge from 30% of 7 year olds to 65% of 11 year olds).
Nearly 90% of children in Wales use electronic devices to watch videos.
79% percent of people aged 15-24 use TikTok, an average of 69 minutes per day.
Cunliffe: Half of the videos only used English for the video description. Only 23 videos only contained Welsh; 52 included only English; most were bilingual!
Now Cunliffe is giving an overview of a video by a Welsh rapper promoting a song in Welsh, with preface and epilogue audience-directed messages in English.
Cunliffe: Number of views in the sample ranged from 200 to 6 million, likes ranged from 12 (twelve) to 380k, and comments from 0 to 4.7k. Means were 167k, 17k, and 350, respectively. Only 9 videos had *no* comments.
Recall, of course, that this is *not* a representative sample--just the top 200 videos found for Welsh-related hashtags. But it's interesting to look at how much this video-platform involves text-based comments.
Dave in 🏴